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Why Multifamily Remains Favored Amongst Investors


The multifamily investment sector has demonstrated remarkable resilience and adaptability in 2024, continuing to attract significant interest from investors despite the market pressures. Several fundamental factors, including economic stability, demographic shifts, and market-specific strengths, underpin the multifamily market's sustained appeal.

Economic Resilience and Employment Trends

The broader economy has shown unexpected robustness, with steady job growth and historically low unemployment rates. Contrary to predictions of a recession, the economy has maintained momentum, supporting strong consumer spending. This economic backdrop benefits multifamily investments, which rely on stable employment and income levels.

Navigating New Supply and Market Dynamics

The multifamily sector is contending with an unprecedented influx of new supply. By the end of 2024, nearly 900,000 new apartments will have entered the market since early 2023. While this record new supply creates short-term pressures, particularly in fast-growing secondary and tertiary markets, the long-term outlook remains positive due to high barriers to homeownership. The affordability gap between renting and owning has reached historic levels, further enhancing rental demand. (Marcus & Millichap)

Affordability and Rental Demand

The difference between a typical mortgage payment and average rent has never been higher, making homeownership increasingly unattainable for many. This has pushed more people towards renting, bolstering the multifamily sector. For instance, the national average asking rent has risen to $1,725, just shy of last summer's peak, driven by a strong job market, increased household formation, and migration to the South and West​​​​​​.

Chart of Demand Improvements Amid Record New Supply

The Critical Role of Property Management in Multifamily Investing

While market conditions and economic fundamentals are crucial, the success of a multifamily investment often hinges on the quality of property management. A skilled and experienced operator can significantly impact a property's performance through effective management practices, strategic renovations, and tenant relations.

To illustrate the importance of these fundamentals, let's examine the performance of some of our properties and how effective management has driven their success even in softening markets.

Operational Efficiency and Financial Performance

Despite market pressures and higher debt payments, one of our current Atlanta MSA properties has managed to maintain an occupancy rate of 92.5% and a preleased occupancy of 95.3%, compared to the national average of 94.5%​​. This stability is a testament to effective management practices that focus on tenant retention and operational efficiency. The property saw an 8.8% increase in Net Operating Income (NOI) over the past twelve months. This growth highlights the impact of strategic rent adjustments and efficient operations.

Strategic Renovations and Value-Add Initiatives

Strategic renovations have played a crucial role for one of our properties near the research triangle in North Carolina. With an occupancy rate of 93.2% and a preleased occupancy of 94.8%, the property has successfully implemented value-add strategies that enhance its appeal and command higher rents​​. Market rents on new leases increased by 7.2%, significantly higher than the national average. These renovations have not only improved the property's physical condition but also its financial performance, with a 39.8% increase in NOI compared to the previous year.

Market Adaptability and Tenant Relations

In Phoenix, yet another property of ours has demonstrated the importance of market adaptability and strong tenant relations. The property reported an occupancy rate of 90.5% and a preleased occupancy of 94.7% in April​​. Effective management has allowed the property to navigate market fluctuations, achieving rent increases as high as $500 per unit. Robust tenant relations have resulted in strong collections, generally exceeding 96%. These factors underscore the role of proactive management in maintaining high occupancy and rental income.

Arcadia Cove: Exclusive off-market investment, Phoenix Arizona

Community Building and Long-Term Success

Creating a strong sense of community within a property can lead to higher tenant satisfaction and retention. Hosting events and fostering a positive living environment not only enhance the property's reputation but also attract long-term tenants. For instance, community-building activities at our properties have proven effective in increasing tenant engagement and referrals, contributing to overall occupancy and financial stability.


The multifamily sector's continued appeal lies in its fundamental strengths: economic resilience, significant affordability gaps favoring rentals, and adaptive investment strategies. However, the critical factor that often determines the success of an investment is the quality of property management. With the right operator, multifamily properties can thrive, offering compelling opportunities for investors in 2024 and beyond. The performance of properties like Waterstone, Stonebrook, and Arcadia Cove illustrates how strategic management and market responsiveness can lead to outstanding results, further reinforcing the multifamily sector's enduring attractiveness.

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P.S. If one of your priorities, like mine, is building and preserving your wealth through multifamily real estate investments, click here to download my new eBook: The Ultimate Guide to Creating & Preserving Your Wealth.


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About Ellie Perlman

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Ellie Perlman is the founder of Blue Lake Capital, a commercial real estate investment firm specializing in multifamily investing throughout the United States. At Blue Lake Capital, Ellie partners with both institutional and individual investors to grow their wealth by achieving double-digit returns by investing alongside her in exclusive multifamily deals they usually don't have access to.

A defining factor of Blue Lake Capital’s strategy is founded in utilizing machine learning/artificial intelligence throughout the course of all acquisitions and asset management. This advanced technology enables the company to produce accurate and data-driven forecasting for all assets on a market, property, and even tenant basis. In doing so, Blue Lake is able to lead commercial investments with the full capabilities of today’s technology.

Ellie is the founding host of REady2Scale, a podcast that highlights the assets, processes, and strategies for the multiple approaches to successful real estate investing.

She started her career as a commercial real estate lawyer, leading real estate transactions for one of Israel’s leading development companies. Later, as a property manager for Israel’s largest energy company, she oversaw properties worth over $100MM. Additionally, Ellie is an experienced entrepreneur who helped build and scale companies by improving their business operations.

Ellie holds a Masters in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management.

You can read more about Blue Lake Capital and Ellie Perlman at

*The content provided on this website, including all downloadable resources, is for informational purposes only and should not be interpreted as financial advice. Furthermore, this material does not constitute an offer to sell or a solicitation of an offer to buy any securities.


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