The founder of Blue Lake Capital, Ellie Perlman, has over 10 years of experience in real estate investment, law, and property management. Ellie started her career in Israel as a commercial real estate lawyer, leading commercial real estate transactions for Israel’s largest development company. Later, as a property manager for one of Israel's most prominent oil and gas companies, she oversaw properties worth over $100M.
Ellie leads Blue Lake, which owns and manages multifamily properties across the U.S., with a focus on TX, FL and GA. At Blue Lake, Ellie oversees the acquisitions and asset management of the company's portfolio.
Ellie is a Forbes author on real estate investing, the host of the podcast “REady2Scale” and an avid real estate investing blogger at www.ellieperlman.com.
Ellie holds an MBA from MIT Sloan School of Management Bachelor's and Masters in Law from Bar-Ilan University in Israel.
As the Director of Investor Relations, Jeannette Robinson is responsible for facilitating the company’s strategy, growth opportunities, and business initiatives with Blue Lake Capital’s investor community. She manages consistent communications and provides support and oversight with all investor relations.
Prior to joining Blue Lake, Jeannette worked as Chief Relationship Officer for a technology-based company focused on providing support to the veteran community. Jeannette has more than 20 years’ experience in volunteering and working with non-profits, where she specialized in donors relations. She has received numerous awards and honors for leadership, most recently named “Woman of the Year” by Operation Supply Drop for her work and service to the veteran community.
Jeannette received her BAAS from Howard Payne University, and spends her free time serving as a passionate advocate for children with disabilities.
Mark is an experienced multifamily finance professional with over ten years of experience serving the real estate finance, acquisition, and development industry. Mark joined Blue Lake Capital in 2020 and oversees the acquisition process for Blue Lake. Over the past ten years, Mark has underwritten and closed over $2.0 Billion in multifamily real estate transactions, while underwriting over $1Billion of multifamily annually. Mark has experience in a vast array of financial and partnership structures including mezzanine financing, tax credit financing, and ground lease structures.
Prior to joining Blue Lake Capital, Mark has most recently served as Vice President of Finance for a national apartment owner operator with 56,000 units under management. Mark’s prior acquisitions roles include publicly traded companies and privately held owner operators with portfolios of $1-2 Billion.
Dave Sherbal oversees Blue Lake Capital assets. He has over twenty-five years experience in asset management, due diligence, value-add, budgeting & oversight, and asset repositioning. His background experience includes management of over 14,000 units across 10 states, with an emphasis on multifamily value-add properties. He holds multiple degrees including an M.B.A. from State University of New York (SUNY) at Buffalo, NY, a in B.S. Accounting, Magma Cum Laude, (SUNY) at Buffalo, NY and is affiliated with the American Institute of Certified Public Accountants.
In addition, Dave is an Advisory Board Member of Neighborhood Pay Services, serving actively since 2014.
Jen leads the marketing arm of Blue Lake Capital, and communicates the company’s mission and vision across all social media platforms. She develops and executes marketing campaigns and responsible for expanding Blue Lake’s brand by applying various marketing methods and data analytics tools.
Jen brings a solid and diverse background in social media marketing, campaign management and online communications. She received a Bachelor’s in Science and Master’s in Art from the University of Massachusetts.
Multifamily Acquisition Analyst
Uziel enhances the Blue Lake Capital's team by gathering and analyzing financial and operational data to further improve the acquisition process through data interpretation, identification of trends, and overall operational efficiencies. His insights and continual monitoring help ensure an additional layer of quality control remains intact for all Blue Lake Capital transactions.
Uziel's background includes a blend of both technical and operational leadership. He formerly served in the Israeli Air Force, and is currently pursuing his BA in Social Sciences Management.