CEO & Founder

Ellie Perlman

The founder of Blue Lake Capital, Ellie Perlman, has over 10 years of experience in real estate investment, law, and property management. Ellie started her career in Israel as a commercial real estate lawyer, leading commercial real estate transactions for Israel’s largest development company. Later, as a property manager for one of Israel's most prominent oil and gas companies, she oversaw properties worth over $100M.


Ellie leads Blue Lake, which owns and manages multifamily properties across the U.S., with a focus on TX, FL and GA. At Blue Lake, Ellie oversees the acquisitions and asset management of the company's portfolio.


Ellie is a Forbes author on real estate investing, the host of the podcast “REady2Scale” and an avid real estate investing blogger at


Ellie holds an MBA from MIT Sloan School of Management Bachelor's and Masters in Law from Bar-Ilan University in Israel.

You can find out more about Ellie on

Director of Investor Relations

Jeannette Robinson

As the Director of Investor Relations, Jeannette Robinson is responsible for facilitating the company’s strategy, growth opportunities, and business initiatives with Blue Lake Capital’s investor community. She manages consistent communications and provides support and oversight with all investor relations.


Prior to joining Blue Lake, Jeannette worked as Chief Relationship Officer for a technology-based company focused on providing support to the veteran community. Jeannette has more than 20 years’ experience in volunteering and working with non-profits, where she specialized in donors relations. She has received numerous awards and honors for leadership, most recently named “Woman of the Year” by Operation Supply Drop for her work and service to the veteran community.


Jeannette received her BAAS from Howard Payne University, and spends her free time serving as a passionate advocate for children with disabilities.

Asset Manager

Dave Sherbal 

Dave Sherbal oversees Blue Lake Capital assets. He has over twenty-five years experience in asset management, due diligence, value-add, budgeting & oversight, and asset repositioning. His background experience includes management of over 14,000 units across 10 states, with an emphasis on multifamily value-add properties. He holds multiple degrees including an M.B.A. from State University of New York (SUNY) at Buffalo, NY, a in B.S. Accounting, Magma Cum Laude, (SUNY) at Buffalo, NY and is affiliated with the American Institute of Certified Public Accountants.

In addition, Dave is an Advisory Board Member of Neighborhood Pay Services, serving actively since 2014.

Marketing Manager

Jen Belluci

Jen leads the marketing arm of Blue Lake Capital, and communicates the company’s mission and vision across all social media platforms. She develops and executes marketing campaigns and responsible for expanding Blue Lake’s brand by applying various marketing methods and data analytics tools.


Jen brings a solid and diverse background in social media marketing, campaign management and online communications. She received a Bachelor’s in Science and Master’s in Art from the University of Massachusetts.