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The Challenges and Rewards of Structuring a Multifamily Fund

Updated: Jan 4

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Today, I want to take a moment to reflect on the journey that led to the creation of the Blue Lake Multifamily Fund. As the founder and CEO of Blue Lake Capital, my path has always been driven by a singular vision: to provide our investors with more than just returns, but a partnership that is deeply rooted in trust, growth, and mutual success.


When I first began designing the structure of the Blue Lake Multifamily Fund, my thoughts were centered around a simple yet powerful question: How can we do more? This question was not just about financial returns, but about the overall experience and value we could offer to our investors. I wanted to create a fund that was not only successful in its financial endeavors but also rich in educational and experiential opportunities.


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A Shift in Perspective

Traditional real estate investment often places investors in a passive role, where they wait for returns without much engagement in the actual process. I envisioned something different — a platform where our Limited Partners (LPs) could not only invest but also learn, grow, and feel a sense of involvement in their investments. This led to a pivotal shift in our fund’s approach, focusing on transparency and education as much as on profitability.

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One of my core beliefs is that informed investors are empowered investors. This belief shaped our decision to introduce initiatives like our limited time exclusive Mastermind group, providing a space for investors to gain insights into the intricacies of real estate investing, something typically reserved for General Partners (GPs). It was essential to me that our investors have access to the knowledge and experiences that enable them to understand their investments deeply.

The Strategic Composition of the Fund

In designing our $100M Fund, I was motivated by the potential of the multifamily market, especially in the U.S. sunbelt region. The fund’s structure was meticulously planned to balance risk and reward, ensuring a diversified portfolio that could withstand market fluctuations while seizing growth opportunities.

Our profit-sharing structure was designed to maximize LP returns. The reality is that greed has no place in long term partnerships, and success is best shared. Starting from a 50/50 profit split, we offer up to an 80/20 split for higher investment levels, ensuring that investors commitment is rewarded proportionately.

Reflecting on Our Commitments

As I look back, I am reminded of the commitments we made — to integrity, to innovation, and most importantly, to our investors. Every decision, from the properties we select to the strategies we employ, is a reflection of these commitments.

The journey of Blue Lake Capital is an ongoing one, marked by continuous learning and adaptation. Our dedication to redefining the investor experience remains unwavering. As we move forward, I am excited to continue this journey with you, building not just wealth, but a community of knowledgeable and empowered investors.

Thank you for your trust and partnership in this endeavor. Together, we are not just investing in properties; we are crafting a legacy of shared success and knowledge.

As always, Be Bold, Be great, and Keep Pushing Forward!

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P.S. If one of your priorities, like mine, is building and preserving your wealth through multifamily real estate investments, click here to discuss how we can partner together.


Invest With Blue Lake Capital

If you are an accredited investor interested in learning more about passively investing in multifamily properties, click here to complete our investor form and schedule a call with our Investor Relations team.

About Ellie Perlman

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Ellie Perlman is the founder of Blue Lake Capital, a commercial real estate investment firm specializing in multifamily investing throughout the United States. At Blue Lake Capital, Ellie partners with both institutional and individual investors to grow their wealth by achieving double-digit returns by investing alongside her in exclusive multifamily deals they usually don't have access to.

A defining factor of Blue Lake Capital’s strategy is founded in utilizing machine learning/artificial intelligence throughout the course of all acquisitions and asset management. This advanced technology enables the company to produce accurate and data-driven forecasting for all assets on a market, property, and even tenant basis. In doing so, Blue Lake is able to lead commercial investments with the full capabilities of today’s technology.

Ellie is the founding host of REady2Scale, a podcast that highlights the assets, processes, and strategies for the multiple approaches to successful real estate investing.

She started her career as a commercial real estate lawyer, leading real estate transactions for one of Israel’s leading development companies. Later, as a property manager for Israel’s largest energy company, she oversaw properties worth over $100MM. Additionally, Ellie is an experienced entrepreneur who helped build and scale companies by improving their business operations.

Ellie holds a Masters in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management.

You can read more about Blue Lake Capital and Ellie Perlman at

*The content provided on this website, including all downloadable resources, is for informational purposes only and should not be interpreted as financial advice. Furthermore, this material does not constitute an offer to sell or a solicitation of an offer to buy any securities.


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