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2024's Top 7 Multifamily Trends: What Every Investor Needs to Know

Updated: Jan 4

Multifamily property

As we look ahead to 2024, the multifamily real estate scene is buzzing with change and opportunity. I'm here to give you the inside scoop on the top seven trends that are reshaping our world. Whether you're deep into the game or just getting your feet wet with passive investments, these insights are your key to staying ahead.


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1. Unprecedented Construction of Multifamily Units


2024 is anticipated to be a landmark year in terms of multifamily construction. The industry is gearing up for the completion of an all-time high number of multifamily units, marking a historic surge in the housing supply. This trend stems from a strong pipeline of projects initiated in previous years. Despite this, a downturn in new construction starts, influenced by economic factors such as interest rate adjustments, suggests that this boom may be short-lived. The full impact of this slowdown will likely manifest in 2025, but for 2024, the market will be characterized by heightened competition due to the influx of new properties.


2. Stabilization and Moderate Growth in Rental Rates


After experiencing extreme volatility, the multifamily rental market is expected to enter a phase of stabilization in 2024. The rental rates are predicted to see a steady, albeit modest, increase. Factors contributing to this include a relatively stable labor market, latent demand for housing, and prevailing economic uncertainties. This moderation in rent growth, maintaining single-digit increases, reflects a market seeking equilibrium after a period of intense fluctuation.


3. Shift Towards Long-term Rentals Over Homeownership


A notable shift in the multifamily market is the increasing preference for long-term rentals over homeownership. This trend is being driven by high mortgage rates and the unaffordability of the home buying market for a large segment of the population. Consequently, the demographic profile of renters is changing, with more individuals, including those traditionally inclined towards buying, opting for extended rental periods. This presents real estate operators and sponsors with opportunities to cater to a growing segment of long-term renters through tailored services and amenities.

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4. Impact of Hybrid Work Models on Multifamily Choices


The widespread adoption of hybrid work models is reshaping multifamily real estate preferences. With a significant portion of the workforce engaged in remote or hybrid work arrangements, there's an increasing demand for living spaces that can accommodate home offices. This trend is also influencing location choices, with a shift in preference towards multifamily areas that are more distant from traditional business centers. Real estate sponsors are thus presented with opportunities to innovate in terms of property design and amenities, catering to the needs of a workforce that increasingly values flexibility and convenience.


5. Advanced Technologies in Multifamily Property Searches


The integration of advanced technologies, especially AI, in multifamily property searches is expected to gain momentum in 2024. Building on the technological advancements of previous years, AI is set to play a more prominent role in how potential renters and buyers navigate the property market. This includes AI-powered search tools, virtual tours, and personalized property recommendations. The adoption of these technologies is anticipated to streamline the property search process, offering enhanced efficiency and a more tailored user experience.


6. Environmental Sustainability and Green Living


An increasing focus on environmental sustainability is also shaping the multifamily real estate market. Consumers are becoming more environmentally conscious, leading to a demand for eco-friendly housing options. This includes energy-efficient buildings, sustainable construction materials, and features that reduce the carbon footprint of residences. Real estate sponsors who prioritize green building practices and sustainability are likely to find favor with a growing segment of the market.


7. Demographic Shifts and Housing Needs


Demographic changes, such as aging populations in certain regions and the rise of millennial and Gen Z homebuyers and renters, are influencing housing needs and preferences. These shifts are prompting sponsors and operators to consider more diverse housing options, including multi-generational homes, affordable housing for young adults, and age-friendly features for older residents.

Final Thoughts

So, as we gear up for 2024, it's clear that the multifamily real estate market is not just surviving; it's thriving with new possibilities. For investors like you, it's an exciting time to be part of this evolution. Whether you're looking to dive deeper or just want to keep a finger on the pulse, these trends are your roadmap to making smart, informed decisions in the multifamily space. Here's to a year of growth, innovation, and great investments!

As always, Be Bold, Be great, and Keep Pushing Forward!

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P.S. If one of your priorities, like mine, is building and preserving your wealth through multifamily real estate investments, click here to discuss how we can partner together.


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About Ellie Perlman

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Ellie Perlman is the founder of Blue Lake Capital, a commercial real estate investment firm specializing in multifamily investing throughout the United States. At Blue Lake Capital, Ellie partners with both institutional and individual investors to grow their wealth by achieving double-digit returns by investing alongside her in exclusive multifamily deals they usually don't have access to.

A defining factor of Blue Lake Capital’s strategy is founded in utilizing machine learning/artificial intelligence throughout the course of all acquisitions and asset management. This advanced technology enables the company to produce accurate and data-driven forecasting for all assets on a market, property, and even tenant basis. In doing so, Blue Lake is able to lead commercial investments with the full capabilities of today’s technology.

Ellie is the founding host of REady2Scale, a podcast that highlights the assets, processes, and strategies for the multiple approaches to successful real estate investing.

She started her career as a commercial real estate lawyer, leading real estate transactions for one of Israel’s leading development companies. Later, as a property manager for Israel’s largest energy company, she oversaw properties worth over $100MM. Additionally, Ellie is an experienced entrepreneur who helped build and scale companies by improving their business operations.

Ellie holds a Masters in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management.

You can read more about Blue Lake Capital and Ellie Perlman at

*The content provided on this website, including all downloadable resources, is for informational purposes only and should not be interpreted as financial advice. Furthermore, this material does not constitute an offer to sell or a solicitation of an offer to buy any securities.


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