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Blackstone’s $10 Billion Bet and What It Means for Investors

Mammoth Walking in front of apartment buildings representing Blackstone's recent action

The real estate investment world took notice when Blackstone invested $10 billion into a group of upscale rental communities, signaling a strong belief in the value and growth potential of the multifamily sector. With this investment in Apartment Income REIT, now known as AIR Communities, and an additional $400 million for property upgrades, they've pinpointed a strategy that acknowledges both the risks and the rewards in today’s economy.

The market is showing us a complex picture: while some properties are lowering rents to attract tenants, others are increasing them significantly following renovations. At Blue Lake Capital, we’ve seen some properties in our portfolio achieve rent increases of more than 20% after improvements, although such high returns are more of an exception in the current market climate.

The broader trend, according to Yardi Matrix’s March National Multifamily Report, shows an average rent growth of about 2%, suggesting a steady, albeit slow, climb. The Midwest is revealing itself as a region with promising potential, contrasting with the more commonly invested Sunbelt region. An average occupancy rate of around 94% across the country reinforces the sustained need for multifamily housing, despite the varying economic pressures.

Chart showing national average rents

Investors today need to make informed decisions. Factors like interest rates and inflation are affecting property costs and the profitability of investments. This requires a closer look at the anticipated rent increases and the structure of the investment’s debt. At Blue Lake Capital, we rely on a conservative approach that bases our financial models on existing performance rather than speculative growth and opts for fixed-rate debt to avoid surprises from interest rate hikes.


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The investment landscape requires a balance of cautious optimism and strategic action. Multifamily properties still offer valuable opportunities, but finding them requires understanding the intricacies of the current economic environment and the multifamily market. It’s about making informed choices, partnering with experienced sponsors, and preparing for the ebbs and flows of the market.

As we at Blue Lake Capital continue to evaluate and invest in the multifamily sector, we invite investors to explore these opportunities with us. By adopting a strategy that is both cautious and growth-oriented, we navigate the current and future market with the goal of finding and capitalizing on the potential that lies within the multifamily investment space.

For those considering an investment in multifamily properties, the current market presents a landscape ripe for strategic investment, one that demands a deep understanding of market trends and a disciplined approach. Join us as we move forward, ready to embrace the opportunities that come with careful planning and a clear view of the horizon.

Exclusive Off-Market Deal Arcadia Cove

Key Takeaways from Blackstone's $10B Investment

1. Significant Investment by Blackstone: Blackstone's $10 billion investment in upscale rental communities, now known as AIR Communities, underscores a strong belief in the growth potential of the multifamily sector. The additional $400 million allocated for property upgrades signifies a strategic approach that considers both the opportunities and risks in today’s real estate market.

2. Market Complexity and Diverse Outcomes: The multifamily market is showing diverse outcomes where some properties are lowering rents to stay competitive, while others are successfully implementing significant rent increases following renovations. Although substantial rent hikes (over 20% in some cases at Blue Lake Capital) are exceptional, they illustrate the potential for high returns under the right conditions.

3. Steady Growth and Regional Variations: On average, the market is experiencing a modest rent growth of about 2%, indicative of a steady, though slow, upward trend. The Midwest, in particular, is emerging as a region with significant investment potential, contrasting with the traditionally favored Sunbelt region. A strong national occupancy rate of around 94% demonstrates continued demand for multifamily housing.

4. Necessity of Informed Investment Decisions: Current economic factors such as rising interest rates and inflation are impacting both the costs and profitability of real estate investments. This necessitates a closer examination of projected rent increases and the structures of investment debt. Blue Lake Capital employs a conservative strategy, basing financial models on proven performance and opting for fixed-rate debt to mitigate risks associated with interest rate fluctuations.

5. Strategic and Cautious Investment Approach: Successfully investing in multifamily properties in the current market requires a blend of cautious optimism and strategic planning. Investors must understand the complexities of the economic environment and multifamily market, make informed choices, and collaborate with experienced sponsors.

6. Opportunity for Strategic Investors: Despite the challenges, the multifamily sector still presents valuable opportunities for those who are prepared to navigate its complexities. Blue Lake Capital encourages investors to explore these opportunities through a disciplined and informed approach, aiming to capitalize on the potential within the multifamily investment space.

As always, Be Bold, Be great, and Keep Pushing Forward!

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P.S. If one of your priorities, like mine, is building and preserving your wealth through multifamily real estate investments, click here to download my new eBook: The Ultimate Guide to Creating & Preserving Your Wealth.


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If you are an accredited investor interested in learning more about passively investing in multifamily properties, click here to complete our investor form and schedule a call with our Investor Relations team.

About Ellie Perlman

photo of ellie perlman

Ellie Perlman is the founder of Blue Lake Capital, a commercial real estate investment firm specializing in multifamily investing throughout the United States. At Blue Lake Capital, Ellie partners with both institutional and individual investors to grow their wealth by achieving double-digit returns by investing alongside her in exclusive multifamily deals they usually don't have access to.

A defining factor of Blue Lake Capital’s strategy is founded in utilizing machine learning/artificial intelligence throughout the course of all acquisitions and asset management. This advanced technology enables the company to produce accurate and data-driven forecasting for all assets on a market, property, and even tenant basis. In doing so, Blue Lake is able to lead commercial investments with the full capabilities of today’s technology.

Ellie is the founding host of REady2Scale, a podcast that highlights the assets, processes, and strategies for the multiple approaches to successful real estate investing.

She started her career as a commercial real estate lawyer, leading real estate transactions for one of Israel’s leading development companies. Later, as a property manager for Israel’s largest energy company, she oversaw properties worth over $100MM. Additionally, Ellie is an experienced entrepreneur who helped build and scale companies by improving their business operations.

Ellie holds a Masters in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management.

You can read more about Blue Lake Capital and Ellie Perlman at

*The content provided on this website, including all downloadable resources, is for informational purposes only and should not be interpreted as financial advice. Furthermore, this material does not constitute an offer to sell or a solicitation of an offer to buy any securities.


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