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The New American Boomtowns: Cities Leading the Way in Job Growth

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In an era marked by rapid technological advancements and shifting economic landscapes, the American workforce finds itself at a crossroads of opportunity and challenge. As the nation navigates through these changes, certain cities stand out as beacons of growth and prosperity, painting a vivid picture of the evolving job market. This article delves into the metropolitan areas and smaller cities leading the charge in employment growth, offering a glimpse into the future of work in America. This insight comes from a recent publication by the US Bureau of Labor Statistics (BLS), which was made public on Monday, January 8.

US map of employment hotspots

US Bureau of Labor Statistics: Percent change in non-farm employment in large metropolitan areas, November 2022 to November 2023


% Change Employment

Jacksonville, FL


Las Vegas-Henderson-Paradise, NV


Raleigh, NC


Dallas-Fort Worth-Arlington, TX


Birmingham-Hoover, AL


Miami-Fort Lauderdale-West Palm Beach, FL


Austin-Round Rock, TX


Philadelphia-Camden-Wilmington, PA-NJ-DE-MD


Richmond, VA


San Antonio-New Braunfels, TX


Atlanta-Sandy Springs-Roswell, GA


Charlotte-Concord-Gastonia, NC-SC


Boston-Cambridge-Nashua, MA-NH


Indianapolis-Carmel-Anderson, IN


New Orleans-Metairie, LA


Source: US Bureau of Labor Statistics


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The Small City Surge: Where Size Doesn't Define Success

Lawrence, Kansas: A Quiet Revolution

In Lawrence, Kansas, a quiet revolution in job growth is taking place. With a 9.7% increase in employment, this small city is demonstrating that size does not limit economic prosperity. Lawrence's growth is a beacon for similar-sized cities, proving that strategic focus on sectors like education and healthcare can yield substantial dividends.

Charleston, South Carolina: The Charm of Economic Resilience

Charleston, South Carolina, with its rich history and cultural allure, is also carving out a name for itself in the modern economic landscape. A 5.9% increase in jobs, particularly in the tech and service sectors, highlights Charleston's ability to blend tradition with innovation, creating a robust job market that attracts talent from across the nation.

Salinas, California: Agriculture Meets Innovation

Salinas, California, often celebrated for its agricultural heritage, is branching out. The city's 4.5% job growth rate is a testament to its evolving economy, where traditional sectors like farming intersect with tech and manufacturing, creating new opportunities and drawing in a diverse workforce.

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Navigating the Future: What These Cities Tell Us About the American Job Market

The stories of these cities, from the bustling metropolises of Jacksonville, Raleigh, and Las Vegas to the smaller, vibrant communities of Lawrence, Charleston, and Salinas, offer valuable insights into the future of the American job market. They reflect a country in transition, where economic growth is increasingly driven by innovation, diversity, and resilience.

As America moves forward, the lessons from these cities will be crucial in shaping policies and strategies that support sustainable growth. The ability to adapt, invest in people, and foster environments where businesses can thrive will be key to ensuring that the future of work is bright for all Americans. In the new American boomtowns, we see not just the promise of jobs, but the blueprint for a prosperous, inclusive economy that is ready to face the challenges of the 21st century.

As always, Be Bold, Be great, and Keep Pushing Forward!

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P.S. If one of your priorities, like mine, is building and preserving your wealth through multifamily real estate investments, click here to download my new eBook: The Ultimate Guide to Creating & Preserving Your Wealth.


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About Ellie Perlman

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Ellie Perlman is the founder of Blue Lake Capital, a commercial real estate investment firm specializing in multifamily investing throughout the United States. At Blue Lake Capital, Ellie partners with both institutional and individual investors to grow their wealth by achieving double-digit returns by investing alongside her in exclusive multifamily deals they usually don't have access to.

A defining factor of Blue Lake Capital’s strategy is founded in utilizing machine learning/artificial intelligence throughout the course of all acquisitions and asset management. This advanced technology enables the company to produce accurate and data-driven forecasting for all assets on a market, property, and even tenant basis. In doing so, Blue Lake is able to lead commercial investments with the full capabilities of today’s technology.

Ellie is the founding host of REady2Scale, a podcast that highlights the assets, processes, and strategies for the multiple approaches to successful real estate investing.

She started her career as a commercial real estate lawyer, leading real estate transactions for one of Israel’s leading development companies. Later, as a property manager for Israel’s largest energy company, she oversaw properties worth over $100MM. Additionally, Ellie is an experienced entrepreneur who helped build and scale companies by improving their business operations.

Ellie holds a Masters in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management.

You can read more about Blue Lake Capital and Ellie Perlman at

*The content provided on this website, including all downloadable resources, is for informational purposes only and should not be interpreted as financial advice. Furthermore, this material does not constitute an offer to sell or a solicitation of an offer to buy any securities.


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