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How Family Offices Are Setting the Pace for Future-Proof Investing

A family office developing a strategy with commercial real esate

Watching how successful Family Offices operate can be incredibly beneficial for investors at any level. These organizations are leading the way in adapting to today's fast-changing financial world, and there's a lot we can learn from them.

Considering the challenges in the economy and rapidly advancing technology, it’s interesting to see how Family Offices are evolving to stay ahead. If you observe what technology they are incorporating, and how they are structuring and diversifying their portfolios, you can pick up important and strategic tips on how to make your own investment strategies more resilient and forward-thinking. Here are the current trends:


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1. Real Estate's Strong Comeback:

Family Offices are turning back to real estate, seeing it as a reliable investment during uncertain times. They're putting more money into properties because they offer growth, protection against inflation, and steady rental income. Beyond just making money, they're also investing in eco-friendly buildings and properties equipped with the latest technology, showing a deeper appreciation for the diverse benefits of real estate.

graph showing the forecasted national multifamily trends

2. The Rise of Alternative Assets:

Family Offices are increasingly investing in alternatives like private equity, hedge funds, and private credit. These aren't your typical stock market investments, and they're becoming popular because they can potentially offer higher returns. This shift shows that Family Offices are looking for a mix of investments that balance risk and reward.

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3. A Technological Leap Forward

Technology is playing a bigger role in how Family Offices operate. They're using digital tools to streamline their work, enhance cybersecurity, and make smarter investment decisions through data analysis. This tech-savvy approach is crucial in a world where online threats are real, and making informed decisions is key to success.

4. Commitment to Sustainability in Future-Proof Investing

More than half of Family Offices are now factoring in environmental, social, and governance (ESG) considerations when they make investment decisions. This trend towards ethical investing shows a recognition that being good for the planet can also be good for the wallet.


5. A Preference for Privatization

There's a noticeable shift towards private markets, as Family Offices seek more control and unique investment opportunities. This move away from public stocks to private investments indicates a strategic choice to explore less traditional avenues with potential for high returns.

6. Embracing Direct Investments

Direct investments are on the rise, with Family Offices wanting to have more say in their investment choices and align them closely with their long-term objectives. This approach allows them to pick and choose their investments carefully, avoiding middlemen and reducing fees for future-proof investing.

7. Cybersecurity Takes Center Stage

With the increasing threat of cyber-attacks, Family Offices are investing more in protecting their digital assets and personal information. This focus on cybersecurity is crucial for safeguarding their financial assets and maintaining trust.

8. Advancements in AI and Analytics:

Artificial intelligence and data analytics are becoming essential tools for Family Offices, helping them make sense of complex data and make better investment decisions. This trend towards tech-driven analysis is growing rapidly.

9. Navigating Wealth Transfer:

With a significant amount of wealth set to pass to the next generation, Family Offices are focusing on succession planning. They're preparing to transfer wealth in a way that aligns with their values and goals, ensuring the next generation is ready to take the helm.

10. Global Diversification as a Strategic Must:

Diversifying investments across the globe is becoming increasingly important for Family Offices. This strategy helps them reduce risk related to any one region and take advantage of growth opportunities worldwide.

Final Thoughts

Family Offices are adapting and innovating in response to a changing world. They're leveraging technology, focusing on sustainability, and exploring new investment strategies to ensure growth, operational excellence, and the preservation of wealth for generations to come. By taking these trends into account, investors can mirror some of the same strategies and continue their wealth building journey in tandem.

As always, Be Bold, Be great, and Keep Pushing Forward!

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P.S. If one of your priorities, like mine, is building and preserving your wealth through multifamily real estate investments, click here to download my new eBook: The Ultimate Guide to Creating & Preserving Your Wealth.


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If you are an accredited investor interested in learning more about passively investing in multifamily properties, click here to complete our investor form and schedule a call with our Investor Relations team.

About Ellie Perlman

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Ellie Perlman is the founder of Blue Lake Capital, a commercial real estate investment firm specializing in multifamily investing throughout the United States. At Blue Lake Capital, Ellie partners with both institutional and individual investors to grow their wealth by achieving double-digit returns by investing alongside her in exclusive multifamily deals they usually don't have access to.

A defining factor of Blue Lake Capital’s strategy is founded in utilizing machine learning/artificial intelligence throughout the course of all acquisitions and asset management. This advanced technology enables the company to produce accurate and data-driven forecasting for all assets on a market, property, and even tenant basis. In doing so, Blue Lake is able to lead commercial investments with the full capabilities of today’s technology.

Ellie is the founding host of REady2Scale, a podcast that highlights the assets, processes, and strategies for the multiple approaches to successful real estate investing.

She started her career as a commercial real estate lawyer, leading real estate transactions for one of Israel’s leading development companies. Later, as a property manager for Israel’s largest energy company, she oversaw properties worth over $100MM. Additionally, Ellie is an experienced entrepreneur who helped build and scale companies by improving their business operations.

Ellie holds a Masters in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management.

You can read more about Blue Lake Capital and Ellie Perlman at

*The content provided on this website, including all downloadable resources, is for informational purposes only and should not be interpreted as financial advice. Furthermore, this material does not constitute an offer to sell or a solicitation of an offer to buy any securities.


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